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Online Profiles – Managing your Identity

Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.

It is easy to create an online identity. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How is this possible?

Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. With optimization, you determine what details are viewed first when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.